Published March 27, 2025
In 2016, Sasha Sahnoon Esq., faced a life-altering challenge during her LLB studies when she contracted Keratitis—a severe inflammation of the cornea—due to substandard eyelash products.
This harrowing experience, which temporarily impaired her vision for weeks, ignited in her, a passion to transform the landscape of the beauty industry by prioritizing consumer safety without compromising quality.
Determined to prevent others from enduring similar hardships, Sasha founded SlashBeauty in December 2018.
Her brand is dedicated to offering safe, high-quality beauty products, including premium lashes and accessories, lip products, beauty gift sets & vouchers and other brand merch.
Sasha’s team sourced each item and ensured that they were crafted with meticulous care, a practice that reflects the brand’s unwavering commitment to quality and safety.
Is Slash Beauty a recognized brand?
Under Sasha’s leadership, SlashBeauty has garnered significant recognition, including the ‘Emerging Beauty Visionary’ award at the Ghana Beauty Awards 2024. SlashBeauty was also the very first beauty brand to introduce self- adhesive lashes onto the Ghanaian market.
SlashBeauty has amassed over twelve thousand organic followers on Instagram and other social media platforms. These accolades underscore the brand’s impact and Sasha’s visionary approach to beauty and safety.
FAQs: The SlashBeauty Experience
What sets SlashBeauty apart from other beauty brands?
SlashBeauty is dedicated to providing safe, high-quality beauty products that do not compromise health for beauty. Each product undergoes rigorous testing to ensure it meets the highest safety standards, offering consumers peace of mind.
What products does SlashBeauty offer?
SlashBeauty’s product line includes;
• Premium self-adhesive lashes,
• Lash glue (Safety guaranteed),
• Other Beauty Tools and accessories like compact mirrors and lash applicators etc.,
• Lip products,
• Beauty Gift sets & vouchers and
• Other brand merch.
Are SlashBeauty products suitable for sensitive skin?
Yes, all products are formulated to be safe for all skin types, including sensitive skin, ensuring a comfortable and irritation-free experience.
How can I purchase SlashBeauty products?
Products are available through the official website, theslashbrand.com, with various payment options, including VISA, Mastercard, and Mobile Money. International shipping is available, with delivery times ranging from 3-5 working days.
What shipping options are available within Ghana?
SlashBeauty offers next working day delivery within Accra and Tema, and 2 working days delivery to Kumasi. International shipping is handled by DHL Express, delivering within 3-5 working days worldwide.
What’s next for SlashBeauty?
SlashBeauty is committed to continuous innovation. Sasha and her team have plans to expand theirproduct line and reach, with the aim of setting new standards in beauty safety and quality.
Join the Movement
Sasha Sahnoon’s story is a journey from a personal health crisis to becoming a trailblazer in the beauty industry. Her journey exemplifies resilience and innovation.
Through SlashBeauty, she has created a brand that prioritizes consumer safety without compromising on quality or aesthetics and we at 233Legal are proud of her growth and achievements!
Explore the full range of products and join the community dedicated to safe beauty by visiting theslashbrand.com.
Neizer Papa Nyan a part-two student at Ghana School of Law contributed to this article
